Get better results with on-demand marketing expertise.

Outsourced interim and part-time CMO services for growing businesses.

What does your company need?

We’re here to explore, transform, and partner with you.

Explore

We know we need to “up our game” in marketing, but we aren’t sure where to begin.

You know you need to grow revenue, capture market share, and build great customer experiences. But where do you begin? And how do you know if your efforts are paying off?

mLeadership helps you develop a clear roadmap aligned with your business goals. Work with us to:

  • Determine what marketing talent you’ll need
  • Put the right talent in place (insourced or outsourced)
  • Get execution support
  • Report on results for board members, and investors

Transform

We need to reinvent our marketing capabilities to align with new business objectives.

Whether it’s a merger or an acquisition, internal restructuring, or a focus on incremental efficiencies, business transformation doesn’t leave much room for error.

mLeadership can help you transform your marketing capabilities without wasting time and budget, or sacrificing productivity. We can help you identify and assess new market opportunities, establish marketing plans, and measure your success every step of the way.

Partner

We need to grow the business and scale our current marketing capabilities to do it.

You already have some great resources in-house today, but they need some support—especially since your business objectives have a timeline.

The best marketing strategies drive competitive advantage with data-driven efficiency. mLeadership will partner with you to bring a new focus to your team, so that marketing can work more rapidly toward your business goals. If those include entering new markets, or achieving new levels of growth, we can help you scale your capabilities quickly.

Having the support of an experienced Chief Marketing Officer can transform your business. We know, because we’ve seen it happen. We’ve spent our careers helping established Fortune 500 companies, SMBs, and start-ups leverage marketing to grow their businesses. And we’re ready to do it for you.

mLeadership isn’t just another marketing agency. We’re business executives first. And as business executives with deep marketing expertise, we can work with you to deliver real results, whether it’s by developing a digital marketing strategy, building new capabilities, or executing against new business goals.

What exactly is an interim, part-time or fractional CMO? An interim, part-time or fractional CMO gives you strategic access to the right expertise at the right time — without the costs associated with a full-time executive. Our CMOs bring their insight and experience to your organization — providing strategy, advice, and execution support to drive results.

However you engage with mLeadership, we’re ready to provide you with the precise level of service you need to achieve your business goals.

ADVISORY CMO

Setting the Right Direction

Our Advisory CMOs can work with your marketing team to establish best practices, shift to an agile marketing model, or master state-of-the-art marketing skills and capabilities to achieve new levels of business success.

Interim CMO

Managing Change

Organizations are always growing and changing. To manage disruptions from a resignation or a business reorganization, you might require temporary expertise to keep your momentum going.

Our Interim CMOs work closely with the C-suite, and your marketing team, to make sure your marketing operations continue generating results.

Part-Time CMO

Targeting New Opportunities

Our Part-Time CMOs provide the short-term or long-term executive support your business needs to design and execute marketing strategies and plans that will make a difference to your organization.

ON-DEMAND
STRATEGY

Laying the Foundation

Marketing strategy can be complex. With executive services from mLeadership, you’ll have the knowledge and experience you need to master that complexity and achieve new business goals.

Whether you need to develop a new brand, design a robust go-to-market strategy, execute a lead generation program, or manage your marketing resources with more confidence, mLeadership can help you make it happen.

ON-DEMAND
EXECUTION

Talent and Tactics

Execution matters — especially when even a small delay can sink a great plan. mLeadership can help you launch your marketing plans with the right mix of talent and tactics.

We can help you determine what tactics you need to pursue for the best results and put the right talent in place to execute. You can rely on our extended network of marketing professionals, or we can work with you to source talent in-house. It’s your choice.

ON-DEMAND
MEASUREMENT

Making Success Visible

You can only manage what you can measure. The trick, of course, is figuring out what you need to manage and why.

mLeadership can help you define marketing KPIs, align them with your business goals, and design the processes you need to track month-over-month performance to improve business decisions.

From Data to Insight to Action:
Using Data Analytics to Drive Greater Value from Events

CHALLENGE

Improving ROI across SAP’s broad portfolio of more than 1,500 events worldwide by making more informed investment decisions, gaining operational efficiencies and improving the overall customer experience.

SOLUTION

A multi-modal analytics framework for understanding customer behaviors and perceptions across the event lifecycle.

New insights provided a clear roadmap for improving customer satisfaction and growing a more robust pipeline.

RESULTS
  • 75% increase in “likelihood to recommend SAP”
  • 47% increase in the number of scheduled meetings with customers
  • Improved pipeline acceleration, pipeline value, and booked business

From Apathy to Inspiration:
Bridging Silos by Finding Purpose

CHALLENGE

Overcoming a history of mergers and acquisitions that left the company with no unified voice. Reached a point of stagnation where the lack of innovation and a compelling strategy kept the business from moving forward.

SOLUTION

Designed an 8-point strategy to redefine the company’s purpose, engage its employees, and reinvigorate its brand. Engaged HP’s business leaders to contribute and shape the new direction which broke down the silos by business unit and helped unify the company.

RESULTS
  • Bridged silos through a single compelling narrative: Make it Matter
  • Inspired new loyalty and enthusiasm among employees
  • Differentiated HP from its competitors
  • Improved Net Promoter Score

From Confusion to Clarity:
Creating a Sub-Brand to Engage New Audiences

CHALLENGE

Engaging a target audience not typically associated with the Sony brand to drive sales of key products for the company’s car entertainment system.

SOLUTION

Created a new sub-brand identity by working with market researchers at MTV to understand key consumer behaviors and attitudes of males, aged 17-25. Helped product designers address consumer needs and incorporate sub-branding identity into a range of products.

RESULTS
  • Annual revenue growth over 20% for a 3-year period
  • Amps, speakers, and subwoofers achieved top 10 rankings
  • Customer satisfaction increased by more than 50 percentage points within the target audience

Ron Carolan

CEO

Area of Expertise Chief Marketing and Operations Executive with cross-functional leadership expertise

  • Global marketing and operations executive with a keen focus on profitability and scalability
  • Successful track record of structuring corporate sponsorships, global events, and demand management
  • Proven results in improving organizational performance and the holistic customer experience

Ron is a global marketing executive dedicated to delivering results. For the past 20 years, Ron has used his business acumen across a broad range of companies to move product innovation and brand-building initiatives forward. 

Ron’s experience driving organizational and operational transformation has helped him secure the trust of executive teams. As a data-driven and collaborative business partner, Ron has helped organizations build and deliver marketing strategy, operations, and tactics to achieve business outcomes.  

From start-ups to global matrix organizations, Ron has a deep understanding of what fuels revenue, profitability, and productivity. He brings a principled 360-degree view to every engagement, facilitating fact-based business conversations and fostering relationships. Emerging technologies, globalization and market fluctuations are all driving rapid change. Through it all, Ron has acted as a stabilizing and clarifying force in ensuring marketing strategies are positioned for global execution, putting in place the necessary structure, governance, and policies and instilling a sense of ownership across teams to achieve the goals of the company and its customers and partners.

 

Tom Pfister

Managing Partner

Area of Expertise Chief Marketing Officer and executive leadership for global product launches

  • Global marketing executive with over 25 years of experience. Fluent in German, Swiss German, French and Spanish
  • Successful entrepreneur, since 2000, establishing both Nytro Marketing and the Pentimenti Gallery in Philadelphia
  • Responsible for global roll-outs for new product launches, such as SAP NetWeaver

Tom has almost two decades of experience as a global marketing executive who built SAP’s marketing organization in Europe, US, Latin America, the Middle East and Asia Pacific. A multi-lingual and multi-cultural senior executive, Tom has lived and worked across the globe, delivering growth strategies that result in outstanding results. 

Tom is also a serial entrepreneur (Matchcode, Pentimenti Art Gallery, Atelier SAP Global Executive Community Platform, Barracuda Discotheque). His special proficiency is in building highly motivated multidisciplinary teams that thrive in a matrixed international environment. 

Tom has won numerous awards, lectures MBA students, and has published a book for Brazilian children with the Emerson Fittipaldi Foundation.

 

Marty Homlish

Executive Advisor

Area of Expertise Chief Marketing Officer for major Fortune 50 brands

  • Known as a disruptor to the status quo, Marty leverages his experience in marketing and executive leadership positions to push brands to new heights.
  • Award-winning strategist with an unparalleled track record for advising the execution of end-to-end marketing programs
  • Led global marketing organizations for iconic, high-tech brands such as Sony, SAP, and HP

Homlish is currently CEO of the end-to-end marketing experience agency AMP, an Omnicom Group Company. An accomplished and award-winning business strategist, Homlish has led successful marketing efforts for iconic high tech brands such as Sony, SAP and HP. 

Known as a disruptor, Marty pushes brands to surpass limits and achieve new heights. He has an unparalleled track record for driving the execution of end-to-end experiential marketing programs from branding, social engagement, and demand generation to advertising, sponsorships, events, and communications. 

At HP, Marty was a member of the executive committee, reporting to CEO Meg Whitman. During his tenure there, he also served as executive vice president and chief customer officer and executive vice president and chief marketing officer. Prior to HP, Marty spent eleven years at SAP AG, where he held various executive leadership positions at the company, including chief operating officer, global chief marketing officer, and corporate officer. 

Marty is credited with the creation of the iconic SAP Best Run advertising campaign. He also spent 15 years at the Sony Corporation and held several senior executive leadership positions there, including president of Sony Computer Entertainment where he led the award-winning launch of Sony PlayStation.

 

Carsten Holm

Marketing Executive

Area of Expertise Analytics, Go-to-Market and Operations Executive

  • Global marketing and operations executive with 20 years of experience transforming organizations. Fluent in German.
  • Successful track record in launching products, driving marketing campaigns and scaling businesses in large corporations and agile start-ups.
  • Proven results in driving sales and marketing performance, improving customer experience and driving new revenue streams.

Carsten is an entrepreneurial with expertise in commercializing offerings and driving market success. He is passionate about building, launching and scaling technology businesses and transforming existing operations to generate new services and subscription-based revenue streams.

Most recently, Carsten led the digital transformation of AAR Corp, repositioning the company by leveraging operational data and insights to drive a differentiated offering.  Prior to AAR, Carsten helped launch and grow Canopy Cloud, a joint venture by EMC, VMware and Atos. 

Carsten was a founding member of this private cloud infrastructure and services company and led all marketing and sales functions in North America as a member of the North American leadership team, eventually growing the business to $300M. Prior to Canopy Cloud, Carsten was an executive with SAP in various leadership roles including global Demand Management, Revenue Strategy and Pricing and Product Marketing.

 

John Matthews

Marketing Executive

Area of Expertise Corporate Event Strategy, Content Strategy, and Project Leadership

  • Proven global events leader with successes in improving pipelines, increasing sales, and driving client loyalty
  • Successful sales and marketing track record with executive experience across a broad range of functions, from sales enablement to events to solution marketing
  • Skilled and engaging presenter, speaker, and trainer who can deliver programs that drive engagement across diverse audiences

John’s award-winning work includes leading strategy and content for for SAP’s premier corporate events, including SAPPHIRE and SAP sales events. He developed a unique framework and methodology to maximize investments in events while transforming them into strategic and impactful initiatives aligned with business goals.

In addition to driving stellar events that yield best-in-class results, John is known for his ability to bring teams together around a common goal, integrating his mantra “know what matters, do what matters, measure what matters” into event planning and execution to make a positive impact on current programs and future projects.

In 2017, John launched Ride Hard Breathe Easy, a nonprofit dedicated to raising funds for lung cancer patients and supporting early detection programs founded in memory of his mother. Fundraising focuses on bike rides and the team has raised over $250K in 24 months.

Meghan VanSpriell

Marketing Advisor

Area of Expertise Chief Marketing Officer for SMBs and high-growth companies

  • Global marketing executive with domestic and international expertise; fluent in Spanish
  • Over 15 years of developing and leading marketing organizations for small to midsize organizations
  • A leader with proven results in developing metrics-driven lead generation programs and highly effective marcom strategies

Meghan has more than 20 years of marketing experience in the high-tech industry and spent sixteen of those years working globally throughout Latin America and Europe. An innovative marketing professional, Meghan excels at opening new markets and capturing volume business for small and midsize companies. 

Meghan has managed all aspects of marketing – from lead management programs to market research, content development, partner marketing, public and analyst relations, communications, branding, as well as customer reference and satisfaction programs. A results-oriented leader, she excels in building teams, managing inhouse talent and drawing on a wide network of resources to build new capabilities in campaign management, social media, branding, channel marketing, web strategy and SEO.

 

Nancy Fessatidis

Marketing Advisor

Area of Expertise Data Analytics, Big Data, Artificial Intelligence (AI)

  • Award-winning data analytics and marketing executive with extensive experience transforming organizations
  • Chief Analytics Officer with success launching data strategies, growing analytics centers of excellence, and implementing marketing and sales technology stacks
  • Proven success with integrating artificial intelligence and machine learning insights into CRM programs to deliver marketing excellence and sales growth

Nancy is an award-winning data analytics leader with a track record of transforming organizations by turning data and insights into competitive advantage. She has held leadership positions at American Express, Wunderman Cato Johnson and SAP.  

Most recently, Nancy was a Partner and Global Data Analytics Leader at Mercer, where she managed an Analytics Center of Excellence to build AI and data science capabilities and deliver analytics to internal stakeholders. Prior to Mercer, Nancy spent 10 years at SAP where she led marketing analytics, and later marketing operations, globally.  

During her tenure there, Nancy’s team was recognized by the Association of National Advertisers with the Marketing Genius Award for Excellence in Analytics-Driven Strategy, for their ground- breaking work on insights-driven events. 

Nancy is a frequent speaker on data science, marketing operations, and women in leadership.  She served as Executive Advisory Board Member for Rutgers University’s Big Data Certificate Program and MOCCA (Marketing Operations Cross Company Alliance.) 

 

Send us a message to explore how mLeadership can help grow your business.






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